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Elie Saab H&M: This new glam collab is about to dominate your festive wardrobe wishlist

Ann-Sofie Johansson, H&M creative advisor and head of design, womenswear, will know a thing or two about long careers. She began hers with H&M in 1987 as a sales advisor in-store. Over the decades, she has excelled in various roles within the company. We asked her recently what contributes to longevity in design, according to her. “A unique point of view. That’s what I always say to designers: be yourself. It’s the best advice I could ever give,” she says, smiling.

Ann-Sofie Johansson, H&M creative advisor and head of design, womenswear  Case in point: Elie Saab. The 62-year-old renowned designer from Lebanon started his eponymous label when he was 18. Forty-four years later, he is still going strong. “I have followed Mr Saab for many years, and have been moved and inspired by his journey from bridal couturier in his native Lebanon to the centre of Paris Fashion Week. I love the way his Beirut heritage continues to inspire everything he does. I think building a new, modern couture house is incredibly rare and special — so I find his commitment to, and great success in, that craft really fascinating. And the way he combines that with a dynamic and…

Elie Saab x H&M – allt om kollektionen som släpps 22 oktober

Nu är det klart vem som står bakom höstens stora designsamarbete hos H&M: det libanesiska couturehuset Elie Saab. Kollektionen släpps den 22 oktober 2026, i utvalda butiker och online, och rymmer dam, herr och accessoarer. Här är allt som är bekräftat – och vad som fortfarande saknas.

Foto: Mario Sorrenti/H&M

Det här är Elie Saab x H&M

H&M offentliggjorde samarbetet den 3 september 2026. Officiellt heter det ELIE SAAB H&M, utan kryss – men i praktiken kallas det Elie Saab x H&M nästan överallt, och det är den formen de flesta söker på.

Kollektionen ska enligt H&M spegla modehusets samtida uttryck och dess klassiska kännetecken. Den omfattar dam, herr och en rad accessoarer, inklusive skor. Släppet sker samtidigt i utvalda butiker och på hm.com den 22 oktober.

Bra att veta

Elie Saab x H&M

Det H&M lyfter fram

• Broderade balklänningar.
• Glittrande separates.
• Skarpt skurna kostymdelar.
• Skor och övriga accessoarer.

Signaturdetaljerna

• Fin spets.
• Paljetter i toningar.
• Modehusets monogram.

Paljetter, spets och skarp skräddning

Tre saker lyfts fram ur kollektionen: broderade balklänningar, glittrande separates och skarpt skurna kostymdelar. Detaljerna är fin spets, paljetter i toningar och modehusets eget monogram. Det är med andra ord festgarderob snarare än vardagsplagg – och det…

Elie Saab x H&M – everything you need to know about the collection launching 22 October 2026

Now it’s clear who’s behind autumn’s big design collaboration with H&M: the Lebanese couture house Elie Saab. The collection launches on 22 October 2026, in selected stores and online, and includes women’s, men’s and accessories. Here is everything that’s been confirmed – and what’s still missing.

Photo: Mario Sorrenti/H&M

This is Elie Saab x H&M

H&M announced the partnership on 3 September 2026. Officially it is called ELIE SAAB H&M, without a cross – but in practice it is referred to as Elie Saab x H&M almost everywhere, and that is the form most people search for.

According to H&M, the collection is meant to reflect the fashion house’s contemporary expression and its classic hallmarks. It includes women’s, men’s and a range of accessories, including shoes. The launch takes place simultaneously in selected stores and on hm.com on 22 October.

Good to know

Elie Saab x H&M

What H&M highlights

• Embroidered ball gowns.
• Sparkling separates.
• Sharp‑cut suit pieces.
• Shoes and other accessories.

Signature details

• Fine lace.
• Sequins in tones.
• The fashion house’s monogram.

Sequins, lace and sharp tailoring

Three things are highlighted from the collection: embroidered ball gowns, sparkling separates and sharply cut suit pieces. The details are fine…